Known as the "Voice of Lake Tahoe," Kevin "Coop" Cooper is a dynamic communications professional with a passion for the outdoors and a proven track record of leadership. He brings energy, enthusiasm, and a deep respect for the environment to his roles as Director of Communications & Public Relations for Cali Pass Resorts and the Restoring the Lakes Depths Foundation.

Coop's career journey has taken him from entrepreneur to resort executive. As the former Owner of Cutting Edge Sports | South Shore Customs, he demonstrated his business savvy and passion for the outdoor industry. He then took on leadership roles at Kirkwood Mountain Resort, first as Director of Retail and Rental Operations and later as Director of Marketing and Strategic Partnerships, where he honed his skills in brand building, revenue generation, and guest experience management.

With over two decades of experience spanning hospitality, outdoor recreation, and environmental advocacy, Coop now excels at brand development, strategic communications, and crisis management. He's a sought-after expert, frequently featured on the Weather Channel, FOX Weather, KTVU2, NBC Bay Area, KCBS Radio, and ABC7, where he shares his insights on weather, snow conditions, and outdoor recreation.

Coop's commitment to service is evident in his leadership roles. As President of the Kirkwood Ski Education Foundation, he champions skiing education and safety. He also actively participates in various boards dedicated to environmental health and community well-being, reflecting his mindful and kind approach to leadership.

A former Aviation Survivalman and Rescue Swimmer with the United States Coast Guard, RS#69 and one of the first 100 to earn this distinguished title. Coop embodies the spirit of adventure and lives life to the fullest. His passion for skiing, surfing, and exploring the Sierra Nevada fuels his commitment to environmental stewardship and community engagement. He's always striving to keep the #StokeLevelHigh, both personally and professionally.