About Kevin 'Coop' Cooper | Director of Communications & Public Relations

'Coop' is a dynamic professional renowned for leadership across multiple domains. Coop exemplifies his ability to navigate diverse communication landscapes with finesse as the Director of Communications & Public Relations for Cali Pass Resorts, a premier Californian Mountain Resort Company, and the Restoring the Lakes Depths Foundation, a Certified NV 501c3.

With over twenty years of experience in hospitality, outdoor recreation, and environmental advocacy, Coop has honed his brand development, revenue enhancement, and strategic crisis communications skills. His visionary approach and communication acumen have been instrumental in shaping the reputations of both Cali Pass Resorts and the Restoring the Lakes Depths Foundation. Notable achievements include spearheading impactful campaigns that have elevated brand awareness and garnered support for environmental conservation efforts.

Coop's commitment to community service is equally impressive. As the President of the Kirkwood Ski Education Foundation, a certified CA 501c3 organization, he actively promotes skiing education and safety, ensuring the well-being of enthusiasts within the skiing community. His dedication to excellence and community welfare further exemplifies his involvement in various boards focused on environmental health and community welfare.

Before his current roles, Coop spent a decade serving as an Aviation Survivalman and Rescue Swimmer with the United States Coast Guard. This experience instilled in him a profound sense of duty and shaped his leadership approach, driving his passion for excellence in everything he does.

Media and Advocacy

Recognized as the voice of Lake Tahoe, Coop frequently shares his expert insights on weather, snow, and outdoor activities across prominent media platforms, including the Weather Channel, FOX Weather, NBC Bay Area, KTVU2, ABC7, and KCBS Radio. His contributions help enhance safety and promote engagement in outdoor recreation, positioning him as a trusted figure in meteorology and outdoor sports. At the Restoring our Lakes Depth Foundation, Coop's media savvy aids in raising awareness and support for lake restoration and environmental conservation efforts.

Passion and Community Engagement

A fervent outdoor enthusiast, Coop's passion for skiing, surfing, and adventure in the Sierra fuels his professional and personal endeavors. His deep connection to these landscapes drives his commitment to environmental stewardship. Coop is an active leader in community-oriented projects, including his role on the Board of the Kirkwood Ski Education Foundation. He also contributes to various boards to improve environmental health and community welfare. As the Marina #DirectorOfStoke for Camp Richardson Marina in Lake Tahoe, Coop ensures an exceptional experience for all visitors, promoting a culture of enthusiasm and dedication.