Embrace Authenticity and Passion with the Cali Pass
#ColdSmokeSaturday
Hey now skiers and riders, the mountains are calling! The recent SF Gate article "You Now Have to Be Rich to Ski in Tahoe. And if You Didn't Buy a Pass, Prepare to Shell Out" by Suzie Dundas highlights the skyrocketing costs of skiing at Tahoe's big corporate resorts. But don’t stress – there’s a rad alternative that keeps the true spirit of skiing alive: the Cali Pass.
The article mentions "private ski lessons at Lake Tahoe can cost as much as $1,000 per day," making it seem like skiing is only for the wealthy. The Cali Pass is here to change that narrative, offering a skier and rider-owned experience crafted by folks who prioritize passion over profits. I work closely with the Cali Pass team, including Tim Cohee, President of California Mountain Resorts, and John McColly, VP of Marketing. Together, we are committed to providing a more accessible and authentic skiing experience. Tim Cohee captures the essence of this movement:
“We created the Cali Pass for this exact reason. I saw the market pushing out most of our skier and rider base. Bear Valley, with its legendary terrain, and China Peak, with its hidden gems, are right in your backyard. They’re affordable, with epic terrain, just a short drive from the Bay Area and Central Coast. Our goal is to give our guests experiences that resonate with their families, creating a lifetime of memories. We aim to build a better experience.”
Family-Friendly and Affordable Skiing
The Cali Pass makes it possible for families to hit the mountains without breaking the bank. The SF Gate article mentions that "day passes at major resorts now often exceed $200," but with the Cali Pass, you can enjoy significant savings. I completely understand the frustrations and challenges faced when it comes to taking your family to ski or ride and enjoy the Sierra snowpack that sits right on your doorstep. Get your kids into skiing or challenge yourself on advanced runs – there’s a mountain for every member of the family.
Community Built on Passion
Rooted in the love for skiing and snowboarding, the Cali Pass is crafted by and for enthusiasts. It represents the skiing community’s resilience and dedication. By choosing the Cali Pass, you support local, independently operated resorts that value the authentic skiing experience over corporate profits. Join a community that skis with passion and purpose.
“We are passionate skiers and riders, and each of our mountains has a unique vibe and culture. We are here to keep it real and true to the sport,” said Coop, Director of Communications and long-time Tahoe weather aficionado. “Culture, core, stoked, and ready to provide experiences that your families will remember, cherish, and pass on to their families.”
Escape Crowds and Enjoy More Mountain Time
One of the biggest downsides of the mega-resorts, as highlighted in the SF Gate article, is the overwhelming crowds and long lift lines. The Cali Pass gives you access to smaller, independently owned resorts with exceptional terrain where you can enjoy more time on the mountains and less time in line.
Ease of Access vs. Tahoe Traffic
Commuting to Tahoe can be a nightmare, as noted in the SF Gate article "Tahoe Drivers Face Long Delays During Memorial Day Travel," where it describes hours of traffic and delays that can turn a fun trip into a frustrating ordeal. In contrast, Bear Valley and Dodge Ridge offer serene and hassle-free access. Imagine cruising up SR108 or Hwy 4 on a bluebird winter day, enjoying the scenic drive without the stress and gridlock of Tahoe traffic. This easy access means more time on the slopes and less time stuck in your car.
Join the Movement
The Cali Pass is more than just a ski pass; it’s a movement towards reclaiming the joy and accessibility of skiing. It’s about preserving the heritage of the sport and making it available to everyone, regardless of financial status. Tim Cohee urges skiers and riders to seize this opportunity:
“Bear Valley, Dodge Ridge, and China Peak – these mountains offer incredible and legendary terrain just a short drive from the Bay Area and Central Coast. It’s the perfect time to explore your options and embrace the authentic California mountain lifestyle.”
Bay Area skiers and riders, it’s time to reclaim the mountains, enjoy affordable skiing, and be part of a community that skis with heart and soul. Choose the Cali Pass and experience the true spirit of California skiing.
Stay'nThirsty for POW
- Coop